As we don’t have any white stuff of our own yet, I thought I’d dig out a few snow-covered gems from the archive. If there was such a thing as a ‘people’s choice’ award for the thousands of images I’ve taken, Scandinavian trucks in the snow would be pretty high up on the list.
Back in 2005 Volvo sent yours truly and a group of other media types up to northern Norway. When I say northern, I really mean northern. The assignment started far away in Hammerfest (four flights from London), which is also the most northerly town in Europe, they tell me. During the day temperatures regularly hover around -25, but after sunset it drops to a teeth-chattering -37. Surprisingly, and with a massive big-up to Canon, the cameras worked perfectly.
A couple of days later we travelled by road to Alta, before boarding a nine-seat private plane down to Gällivare (Lapland Airport), a small but very friendly mining town in the north of Sweden. I distinctly remember the in-flight service was a bag of sweets produced from under the pilot’s seat. The whole experience was a complete blast. Which reminds me… Please Mr & Mrs Volvo, can we have some more?
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