Saturday, 15 December 2007
Indestructible tyres… if only I could find a set for the car!
Photographing large truck tyres can be a bit of a hapless task. On the way to every shoot I regularly search the depths of my feeble little brain for inspiration. The tyre is only ever fitted to the truck, which is only ever in front of you. So there’s the conundrum: How do you avoid making every shoot look like the last? Luckily for me, the nice people at Michelin and GKPR keep producing ever inventive briefs. I’m frequently amazed just how much the Michelin product range extends beyond ‘round, black and holds air’; this shoot being a classic case in point.
Heysham Port has just taken delivery of six new Terberg RT222 tugs, and they’re all fitted with Michelin’s X-Terminal T tyres as original equipment, a product designed specifically for such demanding operations. In addition to the obligatory press and PR images, the client also wanted something creative…. Mmmm… The port’s maintenance manager, Phil Stride (bless him), managed to endure a full day of unrealistic requests from yours truly, and despite freezing cold temperatures, never once looked like throwing me in the briny!
http://www.tomcunningham.co.uk
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