Last month’s excellent Truck & Driver magazine featured a free giveaway poster shot in Gothenburg two months ago for the launch of the new Volvo FH range. The brief was to capture a flavour of the event itself, the technical details and key changes, as well as more creative stuff. Oh, and a front cover and poster. Myself, T&D’s editor Will Shiers and Volvo’s ever-helpful demo driver Jorgen Hellberg had minutes to find somewhere suitable. No location finding companies, no art directors. But if you want to shoot a Volvo without incurring the wrath of the natives, Gothenburg is the place to do it. I got the feeling we could have parked this thing in someone’s front garden and wouldn’t have been a problem. Anyway, minutes after leaving the rendezvous point we stumbled across a fantastic yacht marina - which turns out to be partly (or wholly) owned by Volvo! The raised footpath was just the job. A small hut, a lighthouse and Gothenburg’s trademark rocks. Perfect. We had almost wrapped up for the day when I decided to go walkies. Turning around from the jetty I was perched on revealed this shot - the shot of the day. We had our cover already - now we had the poster shot too. Sorted. For the techies amongst you, it’s shot on a Canon EOS 1D MKIII with a 70-200 f2.8 lens (at 78mm). ISO 100, 100/sec @ f5.0 and an exposure compensation of +0.7. The background (only) is HDR.
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