It always amazes me how many projects we get involved in which, from the outside at least, seems to bear scant relation to what we actually shoot for a living. Case in point: Iveco had us shoot one of their newly launched Daily 7 tonne models which had just been delivered to uber cool tent hire company PapaKåta. Just in case you were wondering, Kåtas are teepee style tents pioneered by the Sami people of Lapland. This business was started by Richard Monaghan, joint Director of the business, who along with his wife Amanda, needed something special for their own wedding a few years back. “The only company who could supply one wouldn’t travel as far north as York,” Richard told us. The solution was to buy their own, which they later decided to hire out to people in a similar situation. Thus, PapaKåta and the business was born.
The tents look quite cool during daylight hours, but take on a far more dramatic appearance once the light falls. Three hours, a Starbucks grande americano and a wholemeal BLT later, Richard, myself and delightful marketing girl Sally had the shot in the bag.
1 comment:
Post a Comment